The Brief
Adrian’s Caterers is a catering service company that has served the Tri-State area for over 30 years. Their delicious and colorful dishes delight the senses and have kept their clientele happy over the years.
After all these years, they realized their brand needed to be updated. What was needed was a new brand identity package and an online presence which included a custom made website & the creation of a Facebook page. This started as a team school project, but later became a continual business relationship.
The Solution
I was responsible for the development of the logo redesign and various brand items that reflected their friendly and energetic style of catering. The logo was developed to reflect an energetic and welcoming vibe while promoting professionalism.
Update: A new website redesign will be coming in 2021.
Rebrand
Overview
The goal of the rebrand was to improve their brand identity and also establish a web presence.
Old Logo
Review
While the old logo served the company for many years, the logo has a number of issues:
- Dated
- Text lacked sufficient readability
- Too busy
New Logo
Overview
The new Adrian’s Caterers logo was designed to reflect welcoming and energetic perception. The icon in the logo is used as an “A” in the Adrian’s name and also works as a waiter serving a bowl of hot food. The goal of the icon was to be distinguishable yet not too obvious as to play around with hidden imagery to engage the view.
Business Card
Sketches
The new business card design focused on a clean vibrant look with a touch of class and refinement. The business card carried over the same energy the new logo represented. It engages and stimulates a person’s sense of touch with a dual-textured pattern.
Facebook Page
Overview
A Facebook page was created to be a dynamic and interactive option to connect with people on the digital world. Also cover art was designed for a few upcoming events.
